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Introduction to Business communication
Business communication means the communication between the people in the organization for the purpose of carrying out the business activities. It may be oral or written etc.
A business can flourish when all the targets of the organization are achieved effectively. For efficiency in an organization all the people within and outside of the organization must be able to convey their message properly. The exchange of ideas, understanding, within and outside the organization to achieve the business goals is known as business communication.
Building the business communication infrastructure
In business communication the use of emails, memos and letters should be written in a way that produces the best results. You should use the tone and level of formality that fits the objectives and the reader, and convey you thoughts in a concise and intelligent way.
Holding Regular Meetings
In addition to emails and letters, meetings also play a vital role in business communication. In any organization, meetings are vital part of the organization of work and the flow of information. They act as a mechanism for gathering together resources from many sources and pooling then towards a common objective. Employees generally dislike this type of get-together because they are usually futile, boring, time wasting, dull, and inconvenient.
Your challenge is to break this attitude and to make your meetings effective. As with every other managed activity, meetings should be planned beforehand, monitored during for effectiveness, and reviewed afterwards for improvement. A meeting is the ultimate form of business communication. One can organize the information and structure of the meeting to support the effective communication of the participants.
No manager can be effective in his job unless he is able to communicate. It is the most essential single skill.
Business communication is a tool that allows you to improve the performance of your employees, it allows you to improve the performance of the teams within your company, and it allows you to improve the performance of your entire organization, all with the common purpose to execute the organization’s strategy, reach its vision, and fulfill its mission.
Business communication is used to promote a product, service, or organization; relay information within the business; or deal with legal and similar issues. It is also a means of relaying between a supply chain, for example the consumer and manufacturer.
Business Communication encompasses a variety of topics, including Marketing, Branding, Customer relations, Consumer behavior, Advertising, Public relations, Corporate communication, Community engagement, Research & Measurement, Reputation management, Interpersonal communication, Employee engagement, Online communication, and Event management. It is closely related to the fields of professional communication and technical communication.
In business, the term communication encompasses various channels of communication, including the Internet, Print (Publications), Radio, Television, Outdoor, and Word of mouth.
Business Communication can also refer to internal communication. A communications director will typically manage internal communication and craft messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted or managed message could foster distrust or hostility from employees.
There are several methods of business communication, including:
• Web-based communication - for better and improved communication, anytime anywhere ...
• Video conferencing which allow people in different locations to hold interactive meetings;
• e-mails, which provide an instantaneous medium of written communication worldwide;
• Reports - important in documenting the activities of any department;
• Presentations - very popular method of communication in all types of organizations, usually involving audiovisual material, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash;
• T meetings, which allow for long distance speech;
• Forum boards, which allow people to instantly post information at a centralized location; and
• Face-to-face meetings, which are personal and should be succeeded by a written follow-up.
Business communication is somewhat different and unique rather from other type of communication since the purpose of business is to get profit. Thus, to make good way for profit the communicator should develop good communication skills. Everyone knows that in the present day trends the knowledge alone won’t be a fruitful one to have sustainable development. By knowing the importance of communication many organizations started training their employees in betterment of communication techniques.
Essentially due to globalization the world has become a global village. Thus, here the importance of cross cultural communication plays a vital role. Since each and every nation has their own meaning for each and every non verbal actions.
The way we appear speaks a lot about us in business communication. A neat appearance is half done verbal communication. But, developing communication is not a day’s work, it needs constant yearly practice. There are several ways to get trained in excelling business communication:
by our own
by practicing from trainers
by internet contents
by books
Other aspects discussed under Business communication
• Business Ethics
• Business and Workplace Etiquette
• Business Writing Skills
• Communication in the Workplace
• Conflict Resolution
• Creative Thinking
• Crisis Management
• Cross Cultural Communication
• Customer Relations
• Effective Meetings
• Job-hunting Skills
• Management Strategies
• Marketing Communication
• Negotiating Skills
• Networking in Business
• Presentation Skills
• Team Building
• Technology and Human Communication: The Interface
• Telephone Marketing and Skills
References:
1. en.wikipedia.org/wiki/Business_communication-18.11.2010
2. www.hodu.com/business-communication-menu.html-18.11.2010
3. Web site-1 dnaloysius.blogspot.com
4. Web site-2 www.aloysiusdn.com
D.N. Aloysius
Lecturer in English
Faculty of Social Sciences and Humanities
Rajarata University of Sri Lanka
10.12.2010
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