Sunday, December 25, 2011

Introduction to Business Communication-2011

Business Communication:
Communication is used to promote a product, service, or organization; relay information within the business; or deal with legal and similar issues. It is also a means of relaying between a supply chain, for example the consumer and manufacturer.
Business Communication is known simply as "Communications". It encompasses a variety of topics, including Marketing, Branding, Customer relations, Consumer behavior, Advertising, Public relations, Corporate communication, Community engagement, Research & Measurement, Reputation management, Interpersonal communication, Employee engagement, Online communication, and Event management. It is closely related to the fields of professional communication and technical communication.
In business, the term communications encompasses various channels of communication, including the Internet, Print (Publications), Radio, Television, Ambient media, Outdoor, and Word of mouth.
Business Communication can also refer to internal communication. A communications director will typically manage internal communication and craft messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted or managed message could foster distrust or hostility from employees.[1]
Business Communication is a common topic included in the curricula of Masters of Business Administration (MBA) programs of many universities. AS well, many community colleges and universities offer degrees in Communications.
There are several methods of business communication, including:
• Web-based communication - for better and improved communication, anytime anywhere ...
• video conferencing which allow people in different locations to hold interactive meetings;
• e-mails, which provide an instantaneous medium of written communication worldwide;
• Reports - important in documenting the activities of any department;
• Presentations - very popular method of communication in all types of organizations, usually involving audiovisual material, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash;
• telephoned meetings, which allow for long distance speech;
• forum boards, which allow people to instantly post information at a centralized location; and
• Face-to-face meetings, which are personal and should be succeeded by a written follow up.
Business communication is somewhat different and unique from other types of communication since the purpose of business is to make money. Thus, to develop profitability, the communicator should develop good communication skills.
Sources: www.rizwanashraf.com/.../business-communication-and-its-types-28.08.2011

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