English Course for Fashion Designing

Aloysius College

22, Jaffna Road, Anuradhapura 

Anticipating Consumer Trends

A fashion designer can't sell or profit from her designs if the public isn't interested in buying them. Successful designers make predicting consumer trends a primary objective in their work. Designers study current consumer trends and identify target demographics that are likely to purchase their clothing. For example, some designers create clothing for teenage girls, while others focus on business professionals. Designers use their findings and knowledge of their target demographic to determine which designs are likely to appeal to consumers in the future.

Creating Clothing Designs

Before a dress, suit or sweater can go on display in a store, it starts out as a sketch in a designer's idea book. Designers spend most of their time thinking of themes and design for their clothing collections, and may use computer software to assist them during the design process. Every designer's primary objective is to design clothing that will sell, and designs may undergo multiple revisions before a designer settles on a final design. Some designers are involved in the construction of their designs and may work directly with production teams, while others may simply supervise the production process and trust the sewing to other professionals.

Marketing Clothing and Accessories

A designer can't sell his clothing if the public never sees his creations. Marketing is a huge priority for fashion designers, whether they're self-employed and selling their clothes online or trying to find work at an international fashion retailer. Aspiring designers starting out in their careers spend a considerable amount of time marketing themselves and their products to attract public attention. Established designers continue marketing themselves through advertisements in print and online.

Forming Networking Connections

A fashion designer can never have too many friends, as every professional she meets in the fashion industry could help further her career. Fashion designers make a point to form strong, lasting connections with a variety of other fashion professionals. These include fabric manufacturers and trade show runners, who supply the fabric and embellishments designers, need to see their designs come to life. Designers also aim to form connections with creative directors for magazines and other publications so they can share their creations with a wider audience.